BUILD. LAUNCH. GROW.
THE 100 CLUB
An implementation program that will help you take an idea and scale it
past your first 100 paying customers without breaking a sweat.
The Typical Founders Journey
The desert of no traction
kills 90% of startups.
The survivors spend 24 months searching for the Product Market Fit so they can escape the desert. We've built the system that will help you take your idea and avoid a deadly journey through the desert.
We've launched products for huge brands
Never wonder 'what should I do next?' again.
Founders get stuck jumping between random tasks, hoping something works. Traction Sprints change that.
Every 14 days, you'll set focused goals and take decisive action. No more guessing.
Each sprint moves you closer to your next major milestone, whether that's completing your first 20 customer interviews or launching your MVP.
Every 14 days, you'll set focused goals and take decisive action. No more guessing.
Each sprint moves you closer to your next major milestone, whether that's completing your first 20 customer interviews or launching your MVP.
ACCESS OUR
BETA LAUNCH
As a member, you'll be first in line to shape our upcoming sprint tracking platform.
Built on our battle-tested traction sprint methodology, this tool will help you visualise progress, maintain momentum, and never lose sight of your next milestone. While we perfect the software, you'll get hands-on support using our current sprint framework that's already helped dozens of founders find traction.
Plus, your feedback will directly influence the features we build.
Built on our battle-tested traction sprint methodology, this tool will help you visualise progress, maintain momentum, and never lose sight of your next milestone. While we perfect the software, you'll get hands-on support using our current sprint framework that's already helped dozens of founders find traction.
Plus, your feedback will directly influence the features we build.
Join 35+ other Founders
Scaling Their Startups
Scaling Their Startups
It's Not For Everyone
But Maybe It's For You?
Idea-Seekers Looking to Launch
You’re driven to start a new venture, but you’re not sure which problem to solve. You need a proven process to test ideas, find the right problem to tackle, and get a product to market quickly—without risking your savings. Together, we’ll help you pinpoint a promising path and get you launching with confidence.
Founders
Needing Traction
You’ve launched your startup, but traction is elusive, and finding product-market fit has been a struggle. We specialise in helping founders like you accelerate this process, identify key market insights, and connect with the right audience faster. With our support, you’ll gain the clarity and momentum needed to grow.
Ambitious Executives Turned Founders
You’re successful in your career—perhaps at the executive or managerial level—and now, you’ve spotted a gap in the market that’s calling your name. This is your chance to prove to yourself, your family, and peers that you can create and lead your own business, leveraging the skills you’ve already honed. Let us help you turn your insight into a thriving software venture.
Service Business Owners
Ready to Scale
You’ve built a successful service business, but you know there’s more potential. You want to create a software product that will transform your service into something scalable, generating revenue even while you sleep. We’ll guide you through every step, from concept to launch, so you can productise your expertise and get ahead in the market.
PRICING
GET THE RIGHT LEVEL OF HELP
LAUNCH
£100/month
Perfect for early-stage founders who have an idea and need structured guidance to validate and launch.
- Progress tracking software (BETA)
- Bi-weekly group sprint planning & accountability calls with other high growth founders
- Monthly deep-dive workshops
- Community access and support
SCALE
£500/month
For founders who have early validation and need consistent support to grow. You're making progress but want to move faster with direct access to expertise.
- Everything in Accelerate tier
- Monthly emergency SOS call (30 mins)
with Lee - Direct WhatsApp access to Lee
TRANSFORM
£1000/month
For serious founders who want to guarantee success through intensive support. You value speed and want a strategic partner working with you 1:1
- Everything in Scale tier
- 1:1 strategy sessions
- 1:1 accountability
- Custom tailored strategy & support
FAQs
How is this different from other programs?
While others focus on theory, we provide structured implementation. Our sprint-based approach ensures you're always taking the right next step, with accountability and support to keep you moving forward.
What if I'm at a different stage than others?
Our framework adapts to your stage. Whether you're just starting out or already have early customers, we help you focus on the most important next steps for YOUR business.
How much time do I need to commit?
We set up your sprint strategy in a 90 min session every 2 weeks. The amount of time you spend implementing on the strategy depends on how fast you want to grow as a startup and how willing you are to go all in. This is a program for high performance founders. We encourage everyone on the program to prioritise their startups growth above all else.
When do the calls happen?
Sprint strategy calls happen bi-weekly on a Monday at 15:00 UTC. Each month we run a special implementation workshop that runs from 13:00 UTC until 17:00. The days for those calls vary but are generally run on a Thursday in the last week of the month.
What makes the 100 Club different from other startup resources?
This is not just passive content. The 100 Club is an implementation program. We don't just fill your brain to the brim with great ideas. We work with you to solve the biggest problems your startup is facing at each stage of its growth journey. We help you identify the steps to solve them, and then we hold you accountable to getting it done.
How do I ask questions during the sessions?
Once you join, you’ll receive a link to the bi-weekly sessions where you can submit your questions live or in advance. This way, you’re guaranteed to get the insights you need, specific to your startup’s needs.
Can I join if I haven’t launched my product yet?
Yes, the 100 Club is perfect for founders at any stage, whether you’re still exploring ideas, preparing to launch, or looking to scale an existing product. It is all about helping you take your idea and scale it up past having your first 100 customers.
How do I get started?
Getting started is simple—just sign up through our landing page, and you’ll receive all the details to join the next Founders Forum session. It’s your first step towards building, launching, and scaling with confidence.